Testi
Antonio Specchia
10 ottobre 2024
Evolving Dynamics of Customer Experience: An Empirical Analysis of Interaction-Centric Approaches
A study that aims to address the knowledge gap existing in the practical application of relationship management principles, particularly in the consistent cultivation of trust across organisational boundaries, by identifying and analysing the key factors that should inform the training and guidance of managers in enhancing stakeholder relationships, with a primary focus on customer interactions.